Case Study

One Dashboard, All Your Business Needs

"OneBase

Simplifying Freelance Scheduling & Payments

I designed Onebase to help freelancers manage appointments, track payments, and understand client behavior — all in one place. Think of it as your smart business assistant.

Made with help of AI
Real Data

OneBase

As a freelancer, juggling meetings, payments, and client follow-ups is exhausting. Onebase solves this by combining all the essential tools into a clean, no-fuss dashboard. I worked closely with freelancers to understand their real needs and built a solution that’s practical, lightweight, and intuitive.

Problem Overview

60%

Use 3+ tools to manage their workflow

40%

Miss out on follow-ups due to lack of visibility

50%+

Never track cancellation patterns or no-shows

Research & Discovery

I conducted interviews with 12 freelancers (designers, coaches, writers) and observed how they manage daily operations. Most of them used Google Calendar + Notion + payment links (Google pay, PayTM etc), which led to context switching and confusion.

Methods, User Experience & Drop-Offs

Workflow Area

Steps

Tools/Platforms

Friction point

Client Onboarding

Intro Call → Scope Finalization → Proposal → Agreement

Notion, Calendly, Google Meet.

Delayed responses, scope creep, unclear expectations

Project Management

Task Planning → Timeline Setup → Updates

Notion, Trello, Asana, Slack, Notepad

Lack of timely client inputs, misaligned deadlines

Design & Handoff

Wireframes → Design → Feedback Loop → Handoff

Figma, Framer, Zeplin, Loom

Inconsistent feedback, endless iterations, handoff bugs

Invoicing & Payment

Quote → Invoice → Follow-up

Razorpay, Notion Templates, Google Docs

Late payments, currency conversion delays, compliance issues

Feedback & Growth

Collect Reviews → Analyze Projects → Improve Offering

Google Forms, Typeform, LinkedIn, Notion

Clients skip feedback, unclear value perception

Key Insights & Takeaways
Clarity is everything

Well-defined scope and timelines avoid 90% of miscommunication and delays.

Time != Value

Clients often judge value by outcomes, not hours — focus on deliverables.

Feedback is a loop

Set fixed review rounds. It avoids endless changes and protects your timeline.

Diversify your clients

Working with clients from different geographies reduces payment risk and burnout.

Take on advance

Secures your time and weeds out non-serious clients early in the process.

Document everything

Notes, decisions, and files in one place = less confusion later.

Protect your IP

Use contracts, watermark early mocks, and clarify ownership terms up front.

Systems scale you

Templates, automated invoicing, and clear onboarding help you grow sustainably.

The Solution

Simplifying the Chaos, One Dashboard at a Time

I didn’t want to build another cluttered productivity app. I wanted to design a clear, focused space that freelancers could actually rely on.
Focus areas

Track all payments (confirmed, pending, partial) with a summary view and downloadable records.

See your day, week, and most booked times at a glance. One-click “Join” CTA for quick access.

Visual insights for cancellations, retention, session feedback, and booking patterns.

Know who’s new, who’s loyal, and when they prefer booking.

Booking Patterns & Trends

Payments & History

Client Behavior & Trends

Appointments & Info

Key Outcomes

70%

More Clients are Geo-Mapped

Customer trend insights made it easier to track client locations.

45%

Better Client Behavior Tracking

Follow-ups, session gaps, and preferences became clearer with usage patterns.

40%

Less Time Spent on Planning

Users found it easier to manage bookings, leading to fewer no-shows and last-minute drops.

60%

More Projects Delivered On Time

Session alerts and real-time progress tracking helped avoid missed deadlines.

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